Many presses will be digital-only and this innovative framework is a substantial piece of what np: bring to the university press publishing environment. In many respects the digital can be said to be without structure, always more than any of its given appearances. np: thus generates a level of support for modalities of the digital that constitutively tracks how the digital itself actually manifests. By forming new presses, np: is able to innovate new business models and operational frameworks in this way. Again, these projects will structure an entire press. np: thus develops a knowledge-base in digital humanities production that exceeds attempts of traditional presses to engage this landscape of concerns.